We develop and run display and video strategies that increase conversions — combining built-in contextual and look-a-like tools with conquesting, proximity, and dynamic keyword targeting across the open web and private marketplaces.
Campaign activity is centralized in an ad server so delivery, attribution, and reporting live in one repository. That gives a consistent view of impressions, clicks, and conversions across partners and placements, and makes discrepancies easy to isolate.
Use platform-native contextual targeting to reach incremental users in relevant environments.
Dynamic keyword targeting powered by third-party contextual intelligence providers.
Target users who have visited or engaged with competitive brands and locations.
Capture near-term intent with location and proximity targeting around key destinations.
Leverage pixel and first-party data to rebuild reach through look-a-like audience models.
Shift direct buys into private marketplaces with vetted, category-relevant publishers.