Services / Paid Social

PaidSocial

We build, manage, and optimize paid social campaigns across the major platforms — pairing granular audience strategy with disciplined creative testing and automation that removes manual work from the day to day.

What we do

  • Create, manage, and optimize campaigns across major social platforms.
  • Use advanced targeting to reach specific, relevant audiences.
  • Continuously optimize against performance data — targeting, creative, and bidding.
  • Coordinate creative requirements, naming, and trafficking with your studio or agency.

Efficiency & automation

Where volume justifies it, we layer social automation tools on top of native buying to generate and test large creative sets, distribute budget across ad sets, and keep creatives in sync with product, offer, or language data — reducing manual entry and keeping execution consistent.

Core workstreams

Audience Strategy

Prospecting, retargeting, and first-party audience design mapped to funnel stage.

Creative Testing

Structured variant testing with clean reads on format, message, and hook performance.

Budget Optimization

Campaign and ad-set level budget distribution tuned to return targets and pacing.

Personalization

Data-driven creative variants aligned to segment, offer, region, or language.

Retargeting

Behavior-based journeys that move engaged users further down the funnel.

Measurement Hooks

Event and conversion setup validated before launch so results are trustworthy.

Platforms

  • Meta
  • TikTok
  • LinkedIn
  • Pinterest, Snap & others

Automation

  • Social ad automation tooling
  • Feed-driven creative

Data

  • First-party audiences
  • Conversion APIs
  • CRM segments

Reporting

  • Cross-platform dashboards
  • Creative performance views