Services / Measurement & Analytics

Measurement& Analytics

We implement data collection, maintain tracking and tagging, integrate the sources that matter, and build reporting workflows that give a dependable view of performance across every channel.

Data integration

  • Integrate media, site, and client data sources into a single warehouse.
  • Model granularities that matter: keyword and creative, ad copy, geography, and demographics.
  • Harmonize platform data through structured joins so channels are comparable.
  • Extend collection over time for propensity modeling and deeper engagement analysis.

Pipelines & visualization

An ETL framework deployed in cloud functions retrieves data on schedule, transforms it, and loads it into a warehouse. From there we build dashboards and analysis views so stakeholders get answers without manual pulls or spreadsheet stitching.

Measurement toolkit

Tag Management

A governed tag manager handling conversion tracking, site analytics, and remarketing tags.

Cloud Warehouse

A central warehouse capturing signals from paid media platforms, ad server, and site analytics.

Mobile Measurement

MMP integration for mobile linking and attribution across devices, channels, and platforms.

Multi-Touch Attribution

Attribution tooling to understand each platform's contribution across the user funnel.

Customer Data Platform

Collect touchpoints from site, mobile, and CRM, then port audiences back to platforms.

Dashboards

Dynamic visualizations built on established data flows for pacing, performance, and insight.

Collection

  • Tag manager
  • Server-side events
  • Conversion APIs

Warehouse

  • Cloud data warehouse
  • Proprietary ETL framework

Attribution

  • Ad server attribution
  • MMP
  • Multi-touch tooling

Visualization

  • BI dashboards
  • Automated reporting